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Randy Smith on-camera: text
We have to look at ways to speed up the development processs of the vehicle. It's very critical to our whole industry; it takes too long to build new cars, design and build new cars now. It takes too long to get early voice of the customer. What would the
customer like to see, especially if you have to build big, physical mock-ups to get some information from them. And it looks like the only alternative to that, really, is computer-generated imagery of some sort. And we've been looking at the technology f
or quite a while. Historically, we've worked with MIT on a holographic car. And we're very interested in anything realistic as possible, but eliminates that very time-consuming step of building the physical part.
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