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Hard drive technology is the key to digital cinema. Large storage capacities, high data transfer rates, and miniature mechanics will allow filmmakers to capture moving images digitally and inexpensively, with no quality loss. The idea that a special hard drive may be required for digital video probably began with Avid Technology, which learned early on that not dropping video frames was critical to video editing. New types of CDs are now being produced by Toshiba Corp. and Time Warner. They propose a 'Digital Compact Disc' (DCD - otherwise referred to as DVD) that is actually two thin plastic discs sandwiched back to back. Each side would store 5 Gigabytes, for a total of 10GB, although users will have to flip the disc over to access the opposite side. Matsushita, Hitachi, Pioneer, Thompson, Mitsubishi, Toshiba, and Victor (JVC brand) are expected to license the technology and ramp up to manufacture DCD drives and discs. Recently, Matsushita announced a 9GB version of the DCD disc that will read
both 4.5GB layers of the disc without forcing the user to flip it over. Soon, 10 GB Super DCD will record data faster than current hard drives. This will be the real contender against Kodak film. Technology may make film obsolete.
Andre Bazin remarked that photography commands attention because of the presumed reality of whatever is depicted. Seamlessly realistic interactives and special effects also can exploit that power, but more often operate on a different sort of audience expectation. Audiences know the images of Star Wars and Terminator, for example, aren't found in the real world. Movie magic can depict all of this convinces even sophisticated viewers that eventually techno-magic will make it happen. This is no coincidence. The American popular aesthetic has always incorporated glitzy hyper-reality, from Disneyland to the new Omni theaters. Computer graphics and digital video lends itself to this aesthetic and turns Bazin's ideas on realism in cinematography inside out. It can be faked, and someday exist. The new ideology of digital artists/videographers is to care about the meaning of one's images as much as making them. Films like the Terminator and its images are unfettered (unrestrained) by reality. This is one of the entertainment aspects of the medium. Nobody takes these things for reality; it's a different kind of medium than what still photography used to be. It's an entirely different art form. How does one express meaning when the current images are void of human emotions? How does one use this medium for expression or for searching for meaning of life? How can it be harnessed? The future trend favors less awe in digital videographers' and the public's contemplation of computer technology.